Why automate video creation in the first place?

Because content creation is a beast. And if you’re running a YouTube channel, repurposing long-form into YouTube Shorts, posting TikToks, and writing hooks with GPT, you’re burning hours.

Automation lets you:

• Scale output without scaling your team
• Streamline repetitive tasks (captioning, voiceovers, uploads)
• Spend more time crafting content strategy, not editing
  The payoff? You move faster than competitors and actually keep up with social media demands.

What this Make.com + Submagic workflow does

This automation workflow turns raw prompts into polished, publish-ready videos using:

• Google Sheets for prompts and metadata
• OpenAI for script generation
• ElevenLabs for AI voiceovers
• Make.com to orchestrate the whole pipeline
• Submagic for subtitles, music, sound effects, zooms, B-rolls, transitions, and final formatting
• Google Drive to store ready-to-publish content

Optional integrations:

Auto-post to a YouTube playlist or LinkedIn
Trigger workflows from Airtable or a form submission

Tools you need

• A Make.com account
• OpenAI API access
• ElevenLabs API key
• Submagic account (no-code editor, perfect for finishing videos)
• Google Drive and Google Sheets
• Optional: Zapier for advanced workflows